Monday, July 30, 2012

Power of the Soundbite: A Good Start to Social Media


Professionals in academics, education and other wordy professions are interested in the world of social media.  Yet, they might be hesitant. Social media, like Google+, Facebook, Twitter, Pininterest and others require some simple tricks to get started and be engaging.

Social media is about being social and connected with your audience.
The first rules of social media are to have a goal.  Then find ways to make you or your organization personable. Start by being an expert, yet be a fun expert. Other important considerations are the promotion of others and to stay engaged.  Be unique as you consider your goals and your online persona. Then enjoy the benefits of social media.

1) Goals
Set a challenging and achievable goal that is backed with good strategy.  Good goals can be measured.

2) Make your organization personable
For example, financial organizations often have a serious reputation based on results and data. Data helps build trust. Yet, it is important to make the data fun. With the right approach, data can be engaging. Google Maps also makes data is engaging.  More and more people use Google Maps in their presentations to engage their audience.

3) Be the Expert
Social media is about being social and can be a commercial.  But think of the commercial as your expertise.  Share your expertise.  People like knowing things.  Too much knowledge or expertise is not served well in social media posts.  Blog, when you have more to say. 

4)  Be fun
Use social media to research and become engaged with your audience. This allows you to learn about your customers before your meet them. Find out about specific needs before you reply to them.

5) Promote your organization by promoting others.  Promote those who are loyal to your organization. Then encourage them to promote you too.

For example, AmericaSaves.org is an organization that promotes a nation of savers.  You may not want the same customers. But take a close look at this, and other non-profit organization, partnerships.  AmericaSaves.org is partnered with big organizations like financial organizations and large employers.  Are these the same types of businesses you work with now or in future?

6)  Stay engaged.  Everyday post, promote or repost.  Engagement is a reach out as well as promoting your organization. Strategically stay in engaged by being connected. Daily engagement is best.

7)  Be unique.  Stay true to your expertise and your loyal followers.  Believe in your products, services and solutions as valuable and unique. For those concerned about the completion keep in mind these ideas.  The competition will still seek access to your information. You don’t have say everything.  Instead be unique, be personable as you promote your unique qualities. Encourage others to do the same about your organization.  Make the facts obvious.  Your organization is superior over the competition because of your expertise and organization personality.  Emphasize those qualities in new and creative ways.

Remember social media is connecting with others. Start with goals in order to measure your success.

Then post in a sound bites.  Blog when you have more to say.  Mix information with social posts. Post pictures.  If your organization receives an award promote with a photo.  If your organization gives an award promote.  Connect with other organizations that promote in your similar arena.  Study other social media, not just the competition, and determine the qualities that connect with people.  Always consider your audience and customers’ point of view. Then use that perspective to get a custom message into your audience that connects.  With a personal touch and a focus on connects folks to your organization you will pave the way to a successful social media campaign.

Monday, July 19, 2010

Corporate Reorganizations

Corporate reorganizations are important to keeping relevant, I was entertained by Professor Joe Weber blog on the Business Week sale to Bloomberg and its impact on the talent.

http://joyousjoes.blogspot.com/

It make me think. He is now a professor. Lot's of what ifs fill my head.

Friday, April 9, 2010

Dear Professor,

Thank you for your feedback on how textbooks sales reps waste your time. When you say that you don’t have time for sales people, I completely understand. I don’t much care to be interrupted by the typical tactics of sales people.

One sales rep described his (or her) job by making comments about the need to make a certain number of calls. That is a micro perspective of the job. From a corporation perspective a publishing company wants to be the first company you consider when purchasing a new textbook, when you consider a books of quality and the accompany programs easy to use when supporting student learning and when you want to publish your own work.

What I question is your remarks that you don’t know anything about sales. My academics tell me they know nothing about sales. Sales come into play in your every day work. You sell yourself to your students to get quality feedback on their evaluations. You sell yourself when you write articles. You sell yourself when approach journals and when you want to your work published. If you published a magnificent article, yet it was not published wouldn’t that affect your job?

One of the main motivations for earning a doctorate was to approach others making scholarly contributions with levity. To understand better what it takes to earn such a degree. Today, I am just as impressed with those that have earned a terminal degree as I was when I did not have one. Yet, today, I better understand the characteristics and qualities that go into earning that degree and using it to write and gain tenure.

Professors that say I don’t know anything about selling are kidding themselves. The tactics it takes to teach, write, get published and earn tenure take sales. Putting up a wall that your role as an academic, a professor, a researcher does not require the qualities of a good sales person is hard to believe. You are actually sell yourself and your work to a wider market than most sales people. Your market includes students, colleagues, publishers, journal editors and those that site your work.

If you want to believe you not in sales, your secret is safe with me.

Friday, January 1, 2010

FOXNews.com - Arizona School Employee Loses Job Searching for Aliens

School Technology Director takes too much control. Is searching for aliens part of the district vision or mission statement?

FOXNews.com - Arizona School Employee Loses Job Searching for Aliens

Posted using ShareThis

Optimizing Learning with Technology Requires a Strong Leadership

Optimizing Learning with Technology Requires a Strong Leadership

School Network Experts must remember learning is optimized by access to information. Teaching is best delivered by trained educators & administrators, not your limited understanding of what is best for these trained adults to access.

Eric Waller article, Taming the Internet through Traffic Control in CETPA Databus Fall 2009 (Volume 2009, Issue 4) inspired a closer look at the limitations on the optimal learning environment.

A professional in networking is obviously stated in the 3rd paragraph of the article. Yet, expertise in creating and promoting the optimal learning environment is in critical need of improvement.

The example of video streaming 500,000 pages last month “clogging” the bandwidth is a statement of fact. Instead of preventing these pages from being delivered, an optimal educational technology expert would evaluate with a more critical analysis along with the administration to uncover what these sites were delivering. Then connect it to educational targets such as standards and invention. Video streaming is not always bad. Not every video delivers just a Metallica video. In fact, if was a real world example as recommended by the state framework, it could be a video with Metallica and other musicians, who influence a change in the delivery of music content using economics, policies, government regulations and other means. Economics, policies and government are part of any good school district curriculum.

Removing the network experts and the Informational Technology department from the vision of the district limits the effectiveness of technology and quality use of computers defeats the purpose of a forward thinking district.

For example, when a perfectly good website is filtered preventing access to students learning is limited. With a school year limited to less than 170 days to teach all the state mandated standards, access to important content needs to be frontloaded. Instead most technology experts use fear of a security breach as a guide, with the assumption that teachers will complained when they and their students really need access.

Typical Problem: Limits to the Optimal Learning Environment
A teacher prepares for a lesson on her home computer. She uses all the new technology installed on her computer and accessible from the Internet. All these resources are built into her textbook program and she assumes she will be able to use at her school computer. Then she gets to school with the networking filtering on the school computer and her well planned lesson is foiled. The filters and administrative blocks unknowingly prevent her and her students to access the textbook website. Now, her motivation and support to move teaching and learning forward with technology is broken.

The access to the content becomes a struggle between what the teacher is responsible to communicate and what the network expert is suppose to access. There is where the problem begins. Research shows teachers do not communicate failures in the classroom well. And if they do express a problem, the optimal is an immediate solution to solve the problem, yet limited resources and other reason prevent the problem to be solved. Instead access to information using the school computers is passed off as it did not work. Often teachers are heard saying, “See, I tried it. It did not work.” Then they concede, “I just managed my class and my students the best I could. I handed out worksheets, when the computers didn’t work.”

The typical school network expert response, “If I had known what you were doing with your instruction the filters could have been lifted.”

The problem is complex, because the typical network expert will claim he or she didn’t know the teacher needed access. While the teacher “assumes” the network expert has the knowledge and is invested in the delivery of the content needed. This is a valid assumption, because textbook curriculum is adopted by a committee and approved by the administration, the board and parents. The typical textbook adoption includes the online access to the textbook, workbooks and other educationally designed resources. Is the problem access, protection of network slowing or who should tell who, what they need from the Internet to properly teach?

The complexity to the problem is advances. Most Informational Technology (IT) departments, whether in a school or in a professional environment, rule from the perspective that if no one complains then nothing needs fixing. The typical teacher does not feel an obligation to defend her use of the computer or technologies. If she knows the textbook offers an online edition, yet the network expert has filtered out the website or prevented installation of the required software, like Adobe Acrobat Reader, then she figures it doesn’t work. She will teach the way she taught in the past, because before technology the lesson worked without a problem. Waller’s article references that help desk calls were reduced with more filtering. Could the reduction be contributed to teachers and users giving up on the system working?

The other complexity to the problem is teachers who “complain” too much are labeled incompetent or trouble-makers. When a teacher reports a problem regarding her classroom, the initial response is that she needs help managing her resources or her classroom discipline. And when help is provided it will be in several days or weeks due to limited resources. With the limited amount of days it takes to teach all the standards a teacher is going to move on using her tried and true lessons that don’t use the technology.

The other complexity to filtering and prevention of access is that it limits collegial interactions. Research indicates that teachers do not engage in collegial interactions to improve instruction. Typical interactions among teachers are complaints about students and administration.

School textbook adoption processes are transparent. The state of California framework clearly states access to content is increasingly more important. Opportunities for students to access high quality and instruction is required for students to meet and exceed standards. Networking Experts

Yet, when filters and laisse faire communication between network experts and educators surfaces access is always prevented as the Wallers’ article suggests. The filters that limit access usually surface for the following reasons.
1) Did not know you needed access. e.g. the textbook website.
2) Social Networking sites are time waste and bogs down the network.
3) Personal email access is blocked.
4) School email is prefer, yet, attachment size is limited.
5) We have policy…

A recommended solution to better use of the technology is not new policies and more filters. Instead embrace the state framework to provide access to quality instruction and make decisions based on the goals and leadership of your school district. Monitor technology use to improve performance. Focus policies on delivery of optimals. If a school has a network that support the business of education, but limits the delivery of instruction, then is the district really moving education forward using the latest technology?

Wallers’ article infers that student access will lose out to business of education using the extreme example of a Metallica video. What if it was a video for teachers to improve the practice of instruction, or news regarding a life changing events, such as a man on the moon, the presidential election or terrorist attacks on the country, the decision would be more controversial. Making these determinations need to be driven by the goals of the districts, the state’s initiative to provide access to quality curriculum and instruction, not unaligned IT policies.

Wallers’ article does reference students who find work around to filtering. Instead of trying to stay ahead of the students and sometimes teacher ability to workaround the system, embrace the motivation to use technology. Then focus your capacity to monitor and develop quality instruction and student user agreement. When a student cannot follow the user agreement then use monitoring tools to improve their learning. If the student cannot follow the agreement, traditional paper and pencil learning will be implemented.

Every network has built in monitoring tools, to determine:
1) Who logs-in?
2) Where the user logs-in? Most monitoring devices track the computer the user logs in on, such as home or work computer.
3) How much time the user is using the network?
4) And the websites visited and for how long?

By tracking where and what the user is doing on the district computer through data collection and analysis performance can be determined. The performance of a teacher planning a lesson, or researching curriculum can be monitored to improve performance.
A teacher who is struggling can be compared to a teacher who is highly evaluated. Other scenarios are to compare a teacher’s online activity from one semester to the next. Or another scenario is to compare a teacher’s use of the school adopted programs, like an online essay grader to a teacher who teaches writing more traditionally. Of course, more controversial use the computer will be uncovered, but the district leadership, vision and policies to determine remedies are better use of the technology and completely banning its use.

Since data driven decision-making is so powerful and highly recommended by research and administrators, technology use makes sense to monitor and drive instruction, not prevent it.

Train administrators how to monitor teacher performance.
Administrators use the technology to enhance teacher evaluations.
Train teachers how to monitor students’ use of the technology to drive instruction, monitor student performance and mastery of the standards.
Teachers use the technology to improve instruction, and monitor students individually and in aggregate.
Work with adoption committees prior to implementation technology and access to the newly adopted curriculum is seamless. In good program management every involved in the final implement is required to participate in the “kick-off” or the initial project meeting and throughout the process. This involvement of the all the stakeholders ensures system requirements can be met and implementation can be optimized.
Develop user agreements and district policies on technology use based on district’s goals, state initiatives and management student and teacher performance.
Celebrate and encourage proper use of the technology to motivate more the end-users to improve their own performance.
Blend filtering, spyware, adware and other technology networking tools to improve performance, not prevent it use.
Improve the use of User Agreements betweens students, parents, teachers and the administration. Uphold the consequences for inappropriateness.
Use training models as a way to level users’ access.

In conclusion, the vision of access to information should be unified amongst all the school districts administration, teachers, board, parents and students. With a unified vision to access optimal performance can be achieve in a timely support manner. Working together from the beginning of technology implementation throughout with all the stakeholders holds more promise for success than a system restricted by fear that of use will be inappropriate.

Waller’s final remarks indicate that personal responsibility and close supervision cannot be substituted. The technology allows more access and capacity to monitor and govern these important virtues of people performance. Let’s use the technology to drive instruction and improve learning.

If your technology implementation is underway will to many restrictions or conflicts between the end-users and the technology experts, consider mediating the problem with an educational technology expert who can draw-up a needs assessment. Then work with the experts, administrators and end-users together to draw up a solution. Make the goal use of technology a powerful means to improve delivery of instruction and improve collaboration.