Professionals in academics, education and other wordy professions are interested in the world of social media. Yet, they might be hesitant. Social media, like Google+, Facebook, Twitter, Pininterest and others require some simple tricks to get started and be engaging.
Social media is about being social and connected with your audience.
The first rules of social media are to have a goal. Then find ways to make you or your organization
personable. Start by being an expert, yet be a fun expert. Other important considerations are the promotion of others and to stay engaged. Be unique as you consider your goals and your online persona. Then enjoy the benefits of social media.
1) Goals
Set a challenging and achievable goal that is backed with good strategy. Good goals can be measured.
2) Make your organization personable
For example, financial organizations often have a serious reputation based
on results and data. Data helps build
trust. Yet, it is important to make the
data fun. With the right approach, data can
be engaging. Google Maps also makes data
is engaging. More and more people use
Google Maps in their presentations to engage their audience.
3) Be the Expert
Social media is about being social and can be a commercial. But think of the commercial as your expertise. Share your expertise. People like knowing things. Too much knowledge or expertise is not served
well in social media posts. Blog, when
you have more to say.
4) Be fun
Use social media to research and become engaged with your audience. This allows you to learn about your customers
before your meet them. Find out about
specific needs before you reply to them.
5) Promote your organization by promoting others. Promote those who are loyal to your
organization. Then encourage them to
promote you too.
For
example, AmericaSaves.org is an organization that promotes a nation of
savers. You may not want the same
customers. But take a close look at
this, and other non-profit organization, partnerships. AmericaSaves.org is partnered with big
organizations like financial organizations and large employers. Are these the same types of businesses you
work with now or in future?
6) Stay engaged.
Everyday post, promote or repost.
Engagement is a reach out as well as promoting your organization. Strategically stay in engaged by being
connected. Daily engagement is best.
7) Be unique.
Stay true to your expertise and your loyal followers. Believe in your products, services and
solutions as valuable and unique. For those concerned about the completion keep in mind these ideas. The
competition will still seek access to your information. You don’t have say everything. Instead be unique, be personable as you promote
your unique qualities. Encourage others to do the same about your organization.
Make the facts obvious. Your organization is superior over the
competition because of your expertise and organization personality. Emphasize those qualities in new and creative
ways.
Remember social media is connecting with others. Start with goals in order to measure your success.
Then post in a sound bites. Blog
when you have more to say. Mix information
with social posts. Post pictures. If
your organization receives an award promote with a photo. If your organization gives an award
promote. Connect with other organizations
that promote in your similar arena. Study
other social media, not just the competition, and determine the qualities that
connect with people. Always consider
your audience and customers’ point of view. Then use that perspective to get a
custom message into your audience that connects. With a personal touch and a focus on connects
folks to your organization you will pave the way to a successful social media
campaign.
